Is STRÖME sustainable?
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In a world where environmental consciousness is more critical than ever, the beauty industry is undergoing a transformation towards sustainability.
At Ströme, we're passionate about advocating for eco-friendly practices that not only enhance our beauty routines but also contribute to a healthier planet.
In the evolving world of beauty, the appeal of eco-consciousness has never been stronger. But behind the shiny packaging and promises of sustainability lies a harsh reality. While many brands strive to embrace eco-conscious practices, others merely pay little thought to the cause, engaging in what's known as greenwashing.
In the evolving world of beauty, the appeal of eco-consciousness has never been stronger. But behind the shiny packaging and promises of sustainability lies a harsh reality. While many brands strive to embrace eco-conscious practices, others merely pay little thought to the cause, engaging in what's known as greenwashing.
Greenwashing, a term coined to describe the deceptive marketing tactics employed by some companies, has become a prevalent issue in the beauty industry. Often, brands slap on labels like "natural", "organic" or "eco-friendly" without truly embodying these values.
Behind the façade of green packaging lies a harsh reality: a significant portion of the beauty industry remains entrenched in unsustainable practices
Take, for example, the staggering amount of plastic waste generated by the beauty sector. Annually, the industry churns out approximately 120 billion units of plastic packaging, contributing to the global plastic pollution crisis. From shampoo bottles to lipstick tubes, much of this packaging ends up in landfills or polluting our oceans, posing a severe threat to marine life and ecosystems.
Moreover, the environmental impact of ingredient sourcing cannot be overlooked. Deforestation, habitat destruction, and exploitation of indigenous communities are just some of the consequences of unsustainable ingredient harvesting. Palm oil, a ubiquitous ingredient in skincare and cosmetics, is notorious for its role in deforestation and habitat loss, particularly in regions like Southeast Asia.
In the face of these challenges, consumers are increasingly demanding transparency and accountability from beauty brands. They seek products that not only deliver results but also align with their values of sustainability and ethical sourcing.
...SO WE TOOK MATTERS IN OUR HANDS
For Ströme, sustainability isn't just a buzzword – it is one of our guiding principles. We are committed to genuinely minimizing our environmental impact every step of the way.
Our packaging is crafted from local organic waste and mycelium mushrooms. It is carbon-neutral and leaves a minimal environmental footprint.
The packaging completes a closed-loop cycle of sustainability by harmlessly returning to the earth after use.
100% HOME & MARINE COMPOSTABLE!
Our paper is crafted from agricultural waste (leftover leaves and stems) from harvests. This paper has a lower impact on the environment as compared to recycled paper. Instead of burning the agricultural waste, we repurpose it into wood-free paper significantly reducing CO2 emissions.